DW uses news.bridge prototype for automated subtitling in day-to-day news operations

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Right from the start, project news.bridge has been about creating a language technology platform fit for daily production workflows at modern media organizations. Our goal is to provide a collection of transcription, translation, subtitling and voice-over services that reporters and editors are able to use hassle-free. In the last couple of months, we’ve taken another big step towards this goal: DW newsrooms have started to work with the news.bridge prototype.

Kudos for pioneering spirit go to both the Hindi and Portuguese language teams, who were the first to use our (still unfinished) platform for the automated production of subtitles for program items on an actual publishing schedule. Needless to say, there were a couple of hiccups, but all in all the subtitling process went really well, and the results speak for themselves.

DW Hindi used news.bridge to turn English audio into Hindi subtitles in a short web video on activists fighting against female genital mutilation in Guinea:

https://twitter.com/dw_hindi/status/1068876286259531778

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DW Portuguese for Africa worked with news.bridge to create Portuguese subtitles from German audio for an episode of Euromaxx’s “Baking Bread”. The video focuses on pão de milho, Portugal’s famous cornbread:

https://www.dw.com/pt-002/baking-bread-o-que-nos-ensina-a-broa-de-milho-sobre-portugal/av-48283900

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By now, a team of editors from different newsroom has started adapting long-form videos from German and English. A series of documentaries on celebrated art school Bauhaus will soon be published with Russian and Brasilian Portuguese subtitles, for instance. The Turkish, Indonesian and Swahili desks have also experimented with news.bridge.

Just a couple of days ago, the DW Brasil department announced they’re preparing the production of subtitles for no less than 12 (German-language) instalments of DW’s Reporter series. We think news.bridge will be just right for the heavy lifting in the translation process.